Clearinghouse for SC African Tourism – How To Do Business as a Tourism Business or Nonprofit. Having a comprehensive collection of interactive tools, templates and resources in a single location helps individual businesses to efficiently develop targeted and consistent content. It also helps to promote a clear and consistent vision and definition for a marketing initiative attracting African-American visitors and visitors interested in African- American History and Culture. 

 

Many Destination Marketing Organizations (DMOs) offer online toolkits, featuring everything from copywriting tips to images and downloadable ads promoting the destination. Some are generic, targeting all types of travelers (see links below); and others are more specific – Canada for example created a marketing toolkit for the industry interested in targeting the lucrative LGBT travel market, and New South Wales in Australia created a toolkit for targeting the Chinese traveler.