Purpose of Council
The SC African- American Tourism Council consists of businesspersons, nonprofits, heritage cultural activists & preservationists, and governmental agencies united in the purpose of growing the African- American Sector of the Tourism Industry.
Join the SC African-American Tourism Council today. $24 Billion in tourism. $2.4 Billion Economic Impact. Get yours.
Goals & Objectives
Goal: Grow and Develop the African- American Sector of the Tourism Industry so that this engine becomes a catalyst for economic growth in underserved communities throughout the state of South Carolina.
Economic Impact Study- Developed in 2015 in partnership with the University of SC & JC & Associates, the study identifies the economic impact of African- American Tourism on the State’s economy & provides recommendations for its growth. The findings of this study must be made known to local governmental agencies as well as tourism stakeholders.
Tourism Promotion Program- Develop more avenues for marketing & promotion of African- American tourism sites, events, and businesses. Product Development- Development of more businesses, cultural events, and sites.
Funding & Investment- Lobby for more public investment from Federal, State, and Local Sources.
African- American Tourism Council- Grow the SCAATC into a 100+ member As Advocacy & Development organization with members from every region of South Carolina, both Urban & Rural.
Product Development- The objective is two- fold: The modernization of existing products, and the development of new tourism products throughout the state.
Membership Fee & Perks
- Attend Annual Conference & All Networking Meetings*
- Listing on our website*
- Quarterly Newsletter*
- Admission to the Virtual Workshop Series: Informative member meetings geared toward the advancement of our member businesses and nonprofits.**
- Membership to the Visitor Bureau’s Travel Council in your region.**
- Strategic advocacy engagement
- Access to research and insights
Programs
Annual Conference & Think Tank focused on the growth of the $2.4 Billion Dollar African- American Tourism Industry in South Carolina. Highlights of the festival include workshops on resource development including access to capital & grants, marketing & tourism promotion, best practices, and product development ideas. The annual meeting of the SC African American Tourism Council to review & adjust goals & objects in growing this sector of the economy.
Gullah Culture should be synonymous with South Carolina like Creole and Cajun is to Louisiana. A branding campaign focusing on making this a reality will attract visitors. Our goal is to gradually build a successful African- American cultural tourism brand vital to South Carolina’s economy.
While Charleston is the most celebrated cultural destination in SC, other regions in the state will benefit from a destination branding of African- American cultural tourism that highlights their unique sites and experiences. From Greenville to Beaufort SC, the opportunity to grow our economy is tremendous.
African American Visitor’s Guide
The SC African American Visitor’s Guide is the visitor’s gateway to the countless services and destinations that speak to the African American experience, history, and culture the Palmetto State has to offer.
Annual Conference & Think Tank focused on the growth of the $2.4 Billion Dollar African- American Tourism Industry in South Carolina. Highlights of the festival include workshops on resource development including access to capital & grants, marketing & tourism promotion, best practices, and product development ideas. The annual meeting of the SC African American Tourism Council to review & adjust goals & objects in growing this sector of the economy.
