$2.4 billion in economic impact for South Carolina
Who we are
The South Carolina African-American Tourism Council
African-American tourism is a powerful driver of South Carolina’s economy, contributing $2.4 billion annually and supporting over 26,000 jobs. With African−American travelers spending an average of $402 per person, this vibrant sector not only boosts local businesses but also preserves cultural heritage.
To fully harness the potential of African-American tourism in South Carolina, targeted promotion and product development are essential. With 55% of African-American visitors unaware of cultural attractions, there’s a clear need for strategic marketing campaigns and enhanced visitor experiences. Investing in initiatives like the Gullah Geechee Corridor and creating interactive tools for businesses can attract more travelers, boost local economies, and preserve cultural heritage. By prioritizing these efforts, South Carolina can position itself as a premier destination for African-American tourism.
Collaboration is key to unlocking the full potential of African-American tourism in South Carolina. By uniting local governments, businesses, nonprofits, and cultural organizations, we can create a cohesive strategy to promote heritage sites, support Black-owned businesses, and develop engaging visitor experiences. Together, we can amplify awareness, drive economic growth, and ensure that African-American history and culture are celebrated and preserved for future generations. Let’s work hand in hand to make South Carolina a leading destination for inclusive tourism.
ToolKit
TOURISM Resources
Good Things to Come!
Good Things to Come!
Good Things to Come!
Good Things to Come!
Tourism
Purpose Driven Cultivating Economic Potential
Become A Member
Navigate the Future of Tourism with SCAATC
Attend Annual Conference & All Networking Events
Information concerning resources such as grant deadlines, new technology, and technical assistance programs.
Discount Memberships to Travel Councils in Your Region
What we offer
Programs to Grow
African- American Tourism
An in-depth analysis of how African-American tourism is driving economic growth in the State’s various regions. Delivers valuable insights into the economic contributions of cultural tourism, identifying opportunities for collaboration. By examining trends, challenges, and success stories, this update equips stakeholders with the knowledge needed to amplify tourism's role as a catalyst for economic prosperity.
This flagship event gathers industry leaders, stakeholders, and community partners to share insights, foster collaboration, and set the agenda for advancing African-American tourism. Through keynote presentations, panel discussions, and networking opportunities, the Conference/Summit provides a platform for showcasing success stories and developing actionable strategies that fuel economic growth.
Toolkit Development To empower local businesses, entrepreneurs, and community leaders, we create comprehensive toolkits that serve as practical guides for leveraging the tourism industry. These resources include marketing strategies, best practices, and educational materials to help communities maximize their potential and participate fully in South Carolina’s thriving tourism economy.
Branding campaigns highlight the unique cultural, historical, and artistic contributions of African-American communities across the state. Targeted marketing efforts, aim at increasing visibility, attract diverse audiences, and position SC as a leading destination for heritage tourism. This initiative not only boosts visitation but also strengthens local economies by driving tourism dollars directly into underserved areas.
This project celebrates the contributions of African-Americans in Greenville. The Trail connects key historical and cultural sites, offering an immersive experience while promoting local experiences, businesses and attractions. The accompanying calendar highlights Greenville events, festivals, and cultural milestones in drawing attention to African-American heritage and its pivotal role in shaping the city’s identity.
This event boosts heritage and cultural tourism in Greenville by featuring live reggae performances, local vendors, and community engagement activities that highlight the region. Designed to attract both residents and visitors, the event serves as a platform to showcase the cultural assets and foster economic vitality. The Block Party is not just entertainment—it’s a celebration of heritage, tourism, and community.
OUr value
A Vital Force for Economic Development
WHY PARTNER WITH US?”
Your Premier Choice for African American Excellence.
YOUR SUPPORT IS VITAL TO UNLOCKING SOUTH CAROLINA’S POTENTIAL AS A LEADER IN AFRICAN-AMERICAN CULTURAL TOURISM. BY PARTNERING W/ OUR INITIATIVE, YOU WILL:
Empower Small Businesses and Entrepreneurs Provide access to training, resources, and visibility for African-American-owned businesses to thrive in the tourism sector.
Support Non-Profits, Churches, and Historic Neighborhoods Equip community organizations to better showcase their contributions, creating new income streams and preserving heritage sites.
Boost Regional Economies Drive job creation and local business growth while enhancing South Carolina’s tourism appeal.
Celebrate South Carolina’s Heritage Preserve and promote the state’s rich African-American history, ensuring long-term benefits and pride for all residents.
Sponsors
